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BECAUSE: Showcasing Soul With “PNE”

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Trap-soul music artist Because shifts his sound to a fuller, funkier type of hip-hop with a modern R&B bent for his latest single “PNE.” In his latest, the young MC blends rap mixed with a healthy sprinkling of soulful guitar to come up with a  positively chill track about youth and living life to the full. Because (real name BJ Castillano) said that “PNE” is a reference to the band Parokya Ni Edgar which he name-checks in the song’s lyrics

While past hits “Marlboro Black,” (this one garnered over 33 million views on YouTube) “Sandali,” and “Gilid,” including his full-length debut album “Heartbreak SZN” had more slow-paced songs and a noticeably darker theme, the rapper intentionally switched things up for his 2019 releases which started with previous single “Direk.” The reason, Because said, is quite straightforward. “I want to show a different side to my craft.”

The result is livelier and thematically positive “PNE” where he sings about hanging out and kicking it back with his homies and just chilling, Because-style.

This change is a preview of his upcoming album which he plans to release as soon as he can.  According to the rapper, he wants to add more musicality to his sound by incorporating a variety of genres that would reach a wide array of listeners beyond hip-hop enthusiasts. “I want my music to be serving those markets kasi gusto ko na makarinig sila ng a taste of indie, melodies, along with my usual brand of hip-hop that can be listenable by everybody. Not just people in our circle,” said Castillano. Adding that his shift into new territory is highly listenable. That anybody can enjoy it “kahit mga hindi nakikinig sa hip-hop.”

Because recently graduated from senior high school and is taking up Music Business Management at Meridian College. For this young go-getting artist, the only way is up.

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